Discounts, Price-Cuts Helping Apple Sell More iPhones in India: Report

In January this year, Apple CEO Tim Cook mentioned several reasons why iPhone sales were not picking up in the emerging markets including in India — customers holding on to their older iPhones a bit longer, weak macro-economic conditions, strange exchange and bombardment substitution programmes. As the year draws to an end, there has been a complete turnaround in Apple'due south market place share and presence in Bharat, and all the above-mentioned reasons for poor growth have somehow magically disappeared.

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — autonomously from a growing Apple TV+ community in India. The growth is coming despite the fact that economic downturn has crippled several industries and people oasis't suddenly discovered more than money to spend on premium smartphones and other devices.

The reason lies in a better understanding of a market place that requires unique customer strategies and listen games, not seen in other, more evolved smartphone territories. Co-ordinate to industry experts, fuelled by attractive price drops on previous generation iPhone models specially iPhone XR, 7 and 8, Apple has been able to pen a new India growth story.

"Together, these (iPhone XR, seven and 8) accounted for more than 70 per cent of shipments for Apple in the third quarter (July-September period) of 2019. A larger touch was made by online sales festivals with attractive cash backs on cards, buybacks and affordability schemes like No-price EMI. Online aqueduct accounted for almost 40 per cent of Apple shipments in 3Q19", Upasana Joshi, Associate Research Manager, Customer Devices, IDC India, told IANS.

Owing to the price cutting, the average selling betoken (ASP) for Apple stood at $729 (near Rs 52,000) in the 3rd quarter, lower than the previous quarters. The new lineup of iPhone 11/Pro series has farther added to the growth momentum, especially the iPhone 11 with ASP less than $850 (approx Rs 61,000) as compared to the higher variant of Pro and Max.

"The opening quarter shipments for the new iPhone 11/Pro series has had a good reception, together accounting for 23 per cent of Apple shipments in 3Q19", Joshi informed. Apple topped the premium smartphone segment past garnering a massive 51.3 per cent share in the Rs 35,000 and above toll segment in the third quarter. Apple regained top position in the premium segment in India in the second quarter with an overall share of 41.2 per cent.

Not but iPhones, Apple Lookout man is witnessing a not bad adoption among its Indian fans. Co-ordinate to Joshi, Series 5 picket that is essentially an upgrade to the Series 4 at a similar price point will see larger traction in the coming quarters, as Apple tree phases out the Serial 4. "The previous generation model continues to drive bulk volumes with an bonny toll drop on Serial 3 GPS (now starting at Rs 20,900) during the festive quarter. We expect this momentum to go along in the coming few quarters", she told IANS.

Apple has positioned the Scout series on health and sensation that has resulted in its uptake in India. Joshi said that the well-planned positioning with Series 3 at the entry level and Series 5 in the premium segment would entice Apple enthusiast to switch to either of the two equally per usage and demand.

Another production category — Mac desktops — helped Apple register record growth in the India market place in the July-September period. The newly-arrived 'in-ear' wireless AirPods Pro with Active Noise Cancellation and immersive sound technology are selling similar hot cakes.

For Cook, Republic of india has been a very important market in the long-term and next on his listing are retail stores and local manufacturing of high-end smartphones. Things have started moving on this front end — iPhone XR is existence manufactured at Apple supplier Foxconn'south facility in Sriperumbudur, Chennai and iPhone 7 and 6S existence assembled at supplier Wistron's facility in Bengaluru.

For the coming quarters, Joshi said, Apple tree should continue to focus more on the $700-$850 (Rs 50,000-Rs 61,000) segment, as that is the sugariness spot for iPhones in India with added attractive offers for making the new model lineup a little more affordable, however, continuing to focus on older generation portfolio for book growth. Apple knows this well and to bring more aspirational Indians to its ecosystem in 2020, it is set with an aggressive marketplace approach, while continuing with price drops and attractive offers.

Source: https://beebom.com/apple-india-market-share-rises-discounts-price-cuts/

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